AI and Other Technologies are Rewriting the Rules of Competition
AI is reshaping industries, reinventing business models, and redefining how value is created. The opportunities are unprecedented. Yet too many leaders are struggling to drive the proper innovation and change.
The challenge they face is one that traditional strategy approaches can't solve: how to envision the organization they must become and then build the portfolios of initiatives and supporting capabilities that will get them there while properly managing the right change agenda.
Award-Winning Strategic Thinking & Impact
Why Us
For the last 25+ years, we have helped leading organizations turn disruption into opportunity and build lasting growth. Today, we bring that same depth of insight and breadth of practical experience to the AI revolution, combining proven strategy and innovation frameworks with the tools and speed that intelligent technologies make possible.
Our Role
Building on this foundation, Ascendant Growth Partners helps leaders harness the promise of AI to reimagine what's possible — and make it real. We work with CEOs, heads of strategy, and innovation leaders to define their AI-era strategies, deepen customer understanding, uncover market opportunities that deliver, and transform their organizations into enduring engines for growth.
Lead from the Future Named one of the "Top Ten Technology Books Of 2020"
Forbes
How We Help Drive Growth
Build a Winning Growth Strategy
Using what we call a Future-Back approach, we work with leadership teams to define a bold vision and create actionable plans to achieve it.
Build Innovation Capabilities For Growth
Design and implement innovation systems – governance, processes, funding, talent, and AI integration – that turn great ideas into sustainable growth.
Deepen Customer Understanding
Behind every purchase is a story – a real job someone needed to accomplish. We use the Jobs To Be Done method to reveal what customers truly value – and then design around it.
Identify Market Opportunities
In a world reshaped by AI, identifying new growth ideas is daunting. We translate customer insights to game changing products and services with test and learn plans for launch.
Leadership
Mark W. Johnson
FOUNDER & CEO
Mark co-founded the strategy and innovation management consultancy Innosight with Harvard Business School Professor Clayton M. Christensen in 2000, which was acquired by Huron Consulting Group in 2017. From 2022–2025, he was Huron's Chief Strategy and Innovation Officer.
Erika J. Meldrim
PARTNER
Erika brings more than 25 years of experience partnering with leading organizations to drive transformational growth. Previously, Erika was with Innosight for 17 years, most recently as an Associate Partner, and was also the Senior Director of Strategy & Innovation at Huron Consulting Group.
Elevate Your Business with Strategic Growth Consulting
Unlock your company's full potential with tailored growth strategies and partnership opportunities. Partner with Ascendant Growth Partners to enhance your business performance and expand your market reach today.